H-TOWN BADDIE

Graphic Designer/ Photographer
Project Overview
For H-TOWN BADDIE, the objective was to create vibrant designs that appealed to a youthful and classy demographic. The client wanted to launch a branding campaign that featured T-Shirt designs on social media platforms, TikTok and Instagram advertisements. The outcome was a vibrant and bold design that can intentionally takes up space hence the term BADDIE. Colors were used in lettering to display boldness and femininity.

I was tasked with creating a logo that would show the vibrant and bold nature of the trendy term BADDIE; I also photographed and edited the product for the website. The goal was to show boldness and fun. I chose pink as the primary color for vibrant and soft feel. The result was a very youthful and fun design is bold enough to stand alone; and able to clash with other others as a fashion statement.
Programs Used
Photoshop
Illustrator
Canva