The-Fashion Aire

Graphic Designer/ Photographer
Project Overview
For The-Fashion Aire, the objective was to create elegant designs that appealed to the clients audience. The-Fashion Aire wanted to launch a branding campaign featuring social media and clothing designs. The outcome was a classy design that's easy to read from various perspectives. Colors were used in lettering to highlight and also convey empowerment.
Programs Used
Illustrator
Photoshop
Canva


I was tasked with creating a logo that would show strength and empowerment; also photographing and editing product. The goal was to elegantly display power and femininity. I chose gold as the primary color it is a precious metal that also compliments purple being the color of royalty. The result was a very simple easy to read design that is bold enough to stand alone; independent and strong.
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